Featured Post
Netflix’s Password-Sharing Pivot
Netflix grew by making streaming simple and affordable. Over time, millions used one account across multiple households. Growth slowed while competition increased across regions. Netflix chose to convert unpaid viewers into paying members. Executive Summary Netflix introduced paid sharing to limit free access outside a single household. The plan added a small fee for extra members and enabled profile transfer. The goal was to raise revenue without breaking user habits. The change risked churn...